Your brand should keep up with you. Not the other way around.
DRAE is a living design library for founders who are done rebuilding their brand and website every time something changes.
A brand that grows as fast as you do
You know that feeling you get when you've been hacking away at your website all weekend long?
Trying to tweak a page, trying to build out that new offer on your own so you don't have to get on a designer's waitlist for something that should only take 15 minutes to do yourself — except when you actually do update it yourself, it looks horrible.
Or maybe your website wasn't built to scale with you. You got the rebrand, you did the thing — but the hard part is scaling. Your site wasn’t built for a moment, not to grow with you.
DRAE fixes that. DRAE is a living library built in Squarespace 7.1 of modular sections.
Simply head into the library, save your sections, and add them to your already existing website.
Everything your brand needs, nothing it doesn't
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Everything your brand needs, nothing it doesn't |
If you nod at any of these, you’re in the right place.
Sound Familiar?
■ You have outgrown the brand you built.
It made sense when you built it. Your business has evolved since then and your site hasn’t kept up.
■ You are operating at a level your brand is not communicating.
And you feel that gap every time you send your link.
■ You are tired of rebuilding from scratch.
New offer. New direction. New season of your business. None of it should require you to rebuild what you already have.
■ You want something that grows with you.
Not a template you’ll outgrow in six months. A system that expands alongside every version of your business.
DRAE changes how your brand moves.
Instead of redesigning every time something evolves, you’re working from a system that’s already built for expansion.
You can:
Add a new offer without reworking your entire site
Drop in a section and have it actually fit
Update your pages without disrupting everything else
Hand a team member a system that produces consistent work every time
It’s not just easier. It’s consistent in a way that piecing things together never quite is.
Built for You to Stay — or Get — on Brand
DRAE is everything your brand needs and nothing it doesn't. Our Expansion system gives you new sections every month, easy-to-use code snippets to enhance your site, color palettes for when you're starting fresh, and font pairings to pull you away from the mundane.
Because looking like everyone else was never the goal — and a generic template was never going to get you there. Most templates give you a starting point and leave you there. DRAE grows with you, with new sections, new tools, and new options added every month so your site never falls behind your brand.
It's the support system a template could never be.
Access to the Systems in a Living Library Built for You
DRAE Core is equipped with 5 foundational systems covering the most important parts of your website. Use what you need, leave what you don't, and come back when you're ready for more. Each system includes a Base so you're never starting from scratch, plus an additional library of modular sections to build from.
The Arrival
Your website's first impression. Hero sections, intro blocks, and footers — everything that determines whether someone stays or scrolls past before they've read a single word about what you do.
The Context
Your trust layer. About layouts, founder sections, values blocks, and credibility sections — the parts of your site that make someone feel like they already know you before they've ever spoken to you.
The Offer
Your selling system. Services layouts, description blocks, and package sections — designed so your offers are impossible to misunderstand and easy to say yes to.
The Conversion
Your process and decision system. Timelines, pricing layouts, FAQ sections, and CTAs — the sections that move someone from interested to committed without a sales call.
The Showcase
Your content and showcase system. Portfolio sections, product features — the sections that show the body of work and build the body of evidence.
Everything already
considered.
Not a template. Not a theme. A system.
Oh, and you get a design director too.
Meet AInDRAE — or just Dre.
He is the AI design assistant that lives inside your DRAE library. Ask him which section works best for your pricing page. Ask him to walk you through installing a code snippet. Ask him anything design related and he will give you a real answer — not a FAQ page, not a generic response, a real answer from someone who knows the system inside and out.
Not here to replace your instincts. Here so you never have to figure out the technical stuff alone at midnight.
Get DRAE Core
Access to The Library
■50+ Modular SQSP sections created for you to easily save, add, and implement into your current SQSP site or build a new one from scratch
■ 5 Pre-Designed Base flows - Complete starting points ready to build from
■ 30 Day Free Access to DRAE Expansion - Code Snippets, Color Palettes, Font Pairings and Support Tool
■ Access to AInDrae - Your Built In Design Partner
Flexible payment options available at checkout.
Ready for More?
Book a VIP Day
4 focused hours building your site together. Your brand. Your system. Done right. Core membership required.
For the founder who doesn’t want to take on the task alone.
Flexible payment options available at checkout.
FAQs
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No. A template gives you one locked-in look and leaves you there. DRAE is a modular system — 50+ sections designed to work together so you can build, expand, and update without starting over every time something changes.
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No. DRAE works whether you're starting from scratch or adding to a site you already have. If you're starting fresh the base flows give you a complete starting point. If you already have a site you just drop in what you need.
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That's quite literally what DRAE was built for. When your brand evolves you update the sections that need updating. Nothing breaks. Nothing requires a full rebuild. You just add to what already works.
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Right away — almost. The moment your purchase is confirmed you get immediate access to the DRAE member portal. Access to the full Core library is granted within 24 hours of purchase. So you can get oriented, meet Dre, and get familiar with everything while your library access is being set up.
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That's what the VIP Day is for. 4 focused hours with one of our dedicated designers building your site together using the DRAE system. You bring the vision. She brings the expertise. You leave with a site that actually looks like where you're going. Core membership required. If we don't finish within the 4 hours or you need more time, you'll be invoiced for any additional hours needed to complete the project.
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DRAE Core is licensed for personal use on your own site only. If you want to use DRAE for client sites the Extended License is available to Enterprise members. Enterprise launches September 17th.
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DRAE Expansion is the monthly subscription that keeps your library growing. Every month new sections, palettes, font pairings, and code snippets drop into your library. $47/month. Founding members get the first month free.
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AIndrae (Dre) lives directly inside your DRAE membership portal as a built-in chat assistant. He's trained specifically on the DRAE system — the sections, the code snippets, the palettes — so his answers are always specific to what you actually have access to. We believe in using AI as a tool, not a replacement for real human support. Dre knows how to stay in his lane. If your question needs a human he'll escalate it, and you can expect a response within 24 - 48 business hours.
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This is not a drill, the founding price is available for a limited time. When it closes it moves to $1,047 permanently. No exceptions.
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DRAE was built exclusively for Squarespace 7.1. The modular section saving feature that makes DRAE work doesn't exist in 7.0 — so the library won't function the way it was designed to. The good news is upgrading from 7.0 to 7.1 is free inside Squarespace. If you're not sure which version you're on or how to upgrade, Dre can walk you through it.
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Item description
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Due to the nature of DRAE as a digital product with immediate access to the full library, all sales are final. No refunds are offered after purchase. If you have questions about whether DRAE is the right fit before you buy, take the free Digital Brand Assessment or reach out to us directly. We want you to feel confident before you commit, not after.
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